Why use promotional products?

WHY USE PROMOTIONAL PRODUCTS

Promotional items are a powerful and likeable medium to communicate a product, service, brand or advertising message. They are an excellant complement to conventional advertising channels for campaigns, creating awareness and a long term impact due to their continuos presence with the recipient.

A promotional article or business gift can help to build and reinforce customer relationships, they represent a cost effective advertising medium with a low cost per thousnd, and with targetted useage have clear advantages against established and conventional advertising media.

Promotional giveaways make a positive impression and the message is reinforced everytime the product is used and contributes to the users needs, thereby resulting in a greater return on investment spent for the advertisers budget.

How can the impact of promotional merchandise in relation to glamourous or expensive marketing be assessed ?, as an example lets take magazine or newspaper advertising as our more expensive marketing, consider how much attention a printed advertisement might gain, you are probably talking one or may be two views for a very short period of time, then the magazine or paper will be disposed of.

Now consider how long a promotional keyring or promotional mug may last, alot longer and it will be seen repeatedly by others creating a much greater impact,also consider the usefulness of a press advertisementin a practical sense, it bascically a visual stimulation positioned in the middle of a publication, which may be noticed and engege with the prospective customer or even if it is noticed be disregarded.

Then consider the usefulness of a promotional trolley coin, a promotional pen or a promotional umbrella, the more useful the promotional item the more likely it will be retained and the longer it will last, and it will create goodwill for your brand, product, brand or advertising message you wish to promote.

Promotional merchandise costs in relation to press advertising are a lot less, and unlike press advertising which has blanket coverage and encopasses lots of customers who may have no interest in your product or services, consquently this means a percentage of the advertising budget has been wasted, promotional products can be targeted directly to the target market and ordered on demand, controlling wastage costs and increasing the return on advertising budget spend.

Promotional gifts can effect a greater return on investment (ROI) than radio and outdoor advertising , more impressively it can give an equal return on investnent to TV and print advertising. Companies with a modest marketing budget can create a higher level of exposure and greater impact due to the repeat exposure a promotional branded item achieves reducing the cost per impression.

As an example the cost per impression for a promotional mug is £0.001, a promotional calendar is £0.004, a promotional USB stick is £0.005 and a promotional umbrella is £0.003.The average promotional corporate giveaway item has an average cost per impression of £0.003, these figures compare very favourably with advertising costs of other advertising media.

Promotional articles are extremely suited to corporate campaigns and customer bonding for businesses or its products. Research has shown a recipients ability to recall the name of an advertiser on a promotional product was much better than their ability to recall the name of an advertiser from a print publication they had received or read, a promotional pen for instance will have a greater impact than a promotional leaflet for instance.

No other form of advertising media can give the advertiser such a close tie between the benefits to the user, the brand or the advertising message. Promotional products are an essential part of the marketing mix, creating impact, gaining exposure and influencing prospective customers.